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Recent Media Coverage of Brisker Products

By LINDA GORDON, Naples Daily News
July 14, 2004

Let a Brisker save the day

Tired of tossing those half-eaten boxes of Triscuits, Fritos, breakfast cereals and other crunchy foods because they lost their snap, crackle and pop almost overnight? As every Neapolitan knows, even the most careful packaging and best air-conditioning system can't prevent humidity from creeping into our kitchen cabinets.

"I used to think it was one of the prices we pay to live in paradise," a longtime Floridian told me. "Once I'd open a box, especially in the summer, I'd caution everybody to gobble it up or I'd be tossing it out."

Then she inherited a Brisker.

It not only seriously cuts down on waste, but often improves the taste and texture of different snacks and cereals. Who can ask for more? she asked.

So what's a Brisker? was my question.

I found out from David Pease, owner of Brisker Products, based in Cincinnati.

The Brisker, I discovered, is bigger than a breadbox (unless you get the new, one-third smaller Brisker Jr.) and is basically an electric crisper. Made of practically indestructible polished stainless and rectangular in shape, it's the epitome of low-tech without one dial or switch.

According to Pease, "You just plug it in for fresh-from-the-oven flavor."

In very humid climates, he added, food goes bad quickly and loses its crunch. "It will stay crisp and fresh for an indefinite time in a Brisker."

Interest piqued, the Daily News decided to test the product and was delighted with the results.

— The flavor of Ritz crackers intensified. Stored in the Brisker, they tasted more buttery and salty than before.

— After letting saltines and animal crackers sit out, loosely wrapped, for a few days, we put the limp results in the Brisker. Flavor, taste and texture improved within 24 hours but both items were better than new within two or three days.

— We compared the crispness factor between a carefully wrapped box of cereal and one stored in a Brisker over a one-week period. The latter won hands down.

— Tollhouse cookies got even better after a night in the Brisker. 

Suggested retail price is $59.95; the smaller version runs about $49.95. Information: 1-800-507-5075.



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